Alpha IndustriesReRock has been producing clothing for the fashion aware crowd since 1995. ReRock has become one of the top street and club wear brands in Europe. Its sister brands are JamesJones and Young&Rich, which also make some of the more outstanding club wear and casual clothing. The brand draws inspiration from the youthful and trendy nightclub scene. The product lines are well known for their eye-catching colors, stylish look and contemporary designs.